Freeze Your Ice Off!
London, UK W1B 4BN
+44 (0)20 7287 9192
http://www.belowzerolondon.com
Review © 2009, Wcities
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Freeze Your Ice Off! |
61-33 Heddon Street London, UK W1B 4BN +44 (0)20 7287 9192 http://www.belowzerolondon.com |
Leave it to the marketing gurus at Abolut Vodka to come up with the answer to global warming: Absolut Icebar! A genuine ice palace or maybe just a glorified igloo, this nightlife attraction is entirely carved out of ice. The idea is being trotted out in central London's Piccadilly Circus to attract locals and tourists that think the UK is not quite cold enough. The tables, walls, stools and bar are all made of ice – fresh from the River Torne in Sweden, with the whole establishment kept at a frigid minus five degrees fahrenheit and minus 20 degrees Celsius. The cover charge to get into this deep freeze starts at twelve dollars. Everyone who springs for this entrance fee will be loaned mittens and a thermal cape to ward off any chance of hypothermia along with a personal ice glass filled with their choice of a vodka cocktail. Adjacent to the Below Zero restaurant, patrons are allowed a 40-minute visit to the icy watering hole. The cover charge includes the first drink, but in those glacial temperatures, another round of the bar's signature concoctions – Absolut Iced Kisses, Winter Breezes or Hot Passions – may be necessary. Review © 2009, Wcities |
 Absolut Icebar Photo: Martin Grund |
 Absolut Icebar Photo: Grant Mitchell |
 Absolut Icebar Photo: Gill Weekes |
 Absolut Icebar Photo: nyc_london_nyc |
 Absolut Icebar Photo: Gill Weekes |
 Absolut Icebar Photo: Kiki Smith |
 Absolut Icebar Photo: keiko.lemon |
 Absolut Icebar Photo: B-Star |
 Absolut Icebar Photo: Adam Russell |
 Absolut Icebar Photo: Laura Bray |
 Absolut Icebar Photo: Ken Chen |
 Absolut Icebar Photo: Peta Hatton |
 Absolut Icebar Photo: stuntmansteve |
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