London - A Tailor-Made Tour

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Start at Bond Street Tube Station, where, rather confusingly, you will find yourself on Oxford Street--home to hundreds of high-street shops that have branches nationwide--a great place for everything reasonably priced with frequent sales and bargains to be had.

Turn immediately right and take the left fork that is clearly marked 'South Molton Street'--a pedestrianised area dedicated to women's fashion. This street has a huge amount of shoe shops which makes searching for that perfect pair of shoes easy. Other shops of note include Browns, costume jewellers Butler & Wilson, Ronit Zilkha and, of course, The Gap.

At the end of the street take a sharp left, followed by a sharp right, which will take you on to New Bond Street, home to Emporio Armani and Versace. Pop into Loewe for luxurious leather goods and accessories, Yves Saint Laurent for exclusive fashion from one of Paris' oldest fashion houses, Polo Ralph Lauren for the American portrayal of the English classics, Hermes for those must-have silk scarves, Nicole Fahri for streamlined collections, Valentino for those exquisite evening gowns, plus Tiffany's, Chanel and DKNY. Also on New Bond Street are: Russell & Bromley, Mulberry (well worth visiting for quintessentially English leather gifts), Louis Vuitton and Donna Karan.

Turn down Conduit Street for a quick look at the quirky eccentricities of the English and Italians in the form of Vivienne Westwood and Moschino. Follow through to the end of this short street until you come to the one and only Savile Row. Before searching for the bespoke tailor of your choice it'll probably be about time to have lunch and what better than to have Italian restaurant Condotti only a few steps away. The proprietor is a real art lover and the walls are almost completely covered by original artworks. He pays great attention to detail as can be seen in the artistry of the pizzas. It is basically a pizza restaurant but there are delectable salads too, as well as delicious desserts. Other options would be Conran enterprise Zinc Bar & Grill, where the brilliant lunch menu includes salads, sandwiches and grills; or the ultra-cool Momo which serves up a Middle Eastern extravaganza-both on Heddon Street off Regent's Street.

You should now be in sight of Savile Row, home to tailors extraordinaire. Richard James is a young, funky tailor with modern ideas, making suits with a colourful vibrancy. Check out Anderson & Shepherd for a softer tailoring experience with a 500 pound price tag for a bespoke three-piece, or Dege for custom-made shirts from a variety of unusual fabrics-you can see them being made at the cutting tables on the shop floor. Henry Poole's was the first tailor's on 'the Row' and has countless royal warrants since the mid-1800s. At H Huntsman & Sons you'll experience a very classic cut which will cost you an arm and a leg. At No 1 Savile Row is Gieves & Hawkes. It's huge, somewhat palatial, with a feeling that this is a favourite hang-out of the Royals-well, at least when it comes to suits and military uniform. It's time to go on to Old Bond Street, so turn right out of Savile Row and then left.

This is the tail end of the street but some of the most popular 'Temples of Fashion' are situated here and so it simply can't be missed, including Prada, Gucci, Versace and Joseph. Once at the end of the street cross over Piccadilly and stop to have a coffee at Richoux. Then walk down St James Street, which you'll find a little to the left. St James' Street will lead you to Jermyn Street, favourite haunt of gentleman in search of shirt makers and tailors before popping down to St James' Square to his Club.

There's a great selection of quintessentially British boutiques in this area and shirt makers galore. Here's a few of the best of them, each having its own particular style: Herby Frogg, Hawes & Curtis, Hilditch & Key, T M Lewin, Coles, Harvie & Hudson, Favourbrook, Charles Tyrwhitt, Turnbull & Asser and probably most popular of all, Pink.

Men's toiletries shops, such as the Prince of Wales' favourite, Floris, which sells up-market fragrances for men (and women) and the most gorgeous smelling pot pourri, are also in the area. Hackett is popular amongst the younger generation with their sporty, outdoor gear but manages to bridge a gap so that the older generation come to buy their off-the-peg three-piece suits, casual tweeds, morning suits and dinner wear. Don't forget shoes--you can have them made for you at Lobb's, or pick up some beautiful, more affordable leather numbers at Church's or Russell & Bromley. At Alfred Dunhill, you can pick up anything from a jacket to their renowned cigars. But Fortnum & Mason is really the place to go for any tasteful souvenir of England with their selection of English teas, coffees, chocolates and other edibles. Plus, St James' Restaurant on the fourth floor is a great place to end your tour with dinner.







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T. M. Lewin & Sons


Jermyn Street shirts and ties
 106 Jermyn Street
Flagship Store
London, London SW1 6EQ
+44 20 7930 4291
http://www.tmlewin.co.uk
T. M. Lewin & Sons
Hilditch & Key


Shirts fit for a king
 73 Jermyn Street
London, London SW1
+44 20 7930 5336
http://www.hilditchandkey.co.uk/
Hilditch & Key
Floris


Classic perfumery
 89 Jermyn Street
London, London SW1Y 6JH
+44 (0)845 702 3239
http://www.florislondon.com
Floris
Giorgio Armani


Le collezioni magnifiche
 37 Sloane Street
London, London SW1
+44 20 7235 6232
http://www.giorgioarmani.com/index.html
Giorgio Armani
Chanel


Venerated French house
 26 Old Bond Street
London, London W1S 4QD
+44 20 7493 5040
http://www.chanel.com/
Chanel
Donna Karan


Sleek yet casual American chic
 19 New Bond Street
London, London W1A 2RD
+44 20 7495 3100
http://www.donnakaran.com
Donna Karan
Gianni Versace


Show-stopping classics
 34-36 Old Bond Street
London, London W1S 4QW
+44 20 7499 1862
Gianni Versace
Gucci


Sexy, expensive clothes to die for
 18 Sloane Street
London, London SW1X 9NE
+44 20 7235 6707
http://www.gucci.com/uk/uk-english/store-locator/
Gucci
Zinc Bar & Grill


Not xactly Paris
 21 Heddon Street
London, London W1B 4BG
+44 20 7255 8899
http://www.conran-restaurants.co.uk/restaurants/zincheddon/
Zinc Bar & Grill
Gap


Reliable wardrobe casuals
 30-31 Long Acre
Covent Garden
London, London WC2E 9LA
+44 20 7379 0779
http://www.gap.com
Gap
Louis Vuitton


Suitcases of the stars
 17-18 New Bond Street
London, London W1S 2RB
+44 20 7399 4050
http://www.louisvuitton.com
Louis Vuitton
Moschino


Italian quirkiness
 28-29 Conduit Street
London, London W1S 2XZ
+44 20 7318 0555
Moschino
Nicole Farhi


Stylish office wear
 158 New Bond Street
Mayfair
London, London W1Y 9BA
+44 20 7499 8408
Nicole Farhi
Vivienne Westwood


Grandmother of British fashion
 6 Davies Street
London, London W1Y 3DW
+44 20 7629 3757
http://www.viviennewestwood.com/
Vivienne Westwood
DKNY


New York chic
 19 New Bond Street
London, London W1S 2RD
+44 207 499 6238
http://www.dkny.com/
DKNY
Hermès


Sloane zone
 179 Sloane Street
Knightsbridge
London, London SW1X 9QP
+44 20 7823 1014
http://www.hermes.com/
Hermès
Russell & Bromley


The Rolls Royce of shoe stores
 24-25 New Bond Street
London, London W1Y 0PS
+44 20 7629 6903 / +44 20 7629 6904
http://www.russellandbromley.co.uk/
Russell & Bromley
Momo


Deeply sexy or over-hyped?
 25-27 Heddon Street
Regent Street
London, London W1B 4BH
+44 20 7434 4040
Momo
Joseph


Fashion and quality combined
 23 Old Bond Street
Mayfair
London, London W1S 4PZ
+44 20 7629 3713
http://www.joseph.co.uk/
Joseph
Prada


Clothing that says "envy me"
 16-18 Old Bond Street
Mayfair
London, London W1S 4PS
+44 20 7647 5000
Prada
Polo Ralph Lauren


Casual luxury
 1 New Bond Street
Mayfair
London, London W1Y 9PE
+44 207 535 4600
http://www.polo.com
Polo Ralph Lauren
Ronit Zilkha


Cherie Blair's favourite designer
 17 Hampstead High Street
London, London NW3 1PX
+44 20 7431 0253
http://www.ronitzilkha.co.uk/
Ronit Zilkha
Yves Saint Laurent


Rive Gauche
 32-33 Old Bond Street
London W1S 2TQ
+44 20 7493 1800
http://www.yslonline.com/
Yves Saint Laurent
Loewe


Revamped Spanish fashion house
 130 New Bond Street
London, London W1S 2TH
+44 20 7493 3914
Loewe
Alfred Dunhill


Synonymous with English style
 48 Jermyn Street
London, London SW1Y 6DL
+44 (0)20 7290 8600
http://www.dunhill.com/
Alfred Dunhill
Browns


The original multi-designer store
 23-27 South Molton Street
London, London W1K 5RD
+44 (0)20 7514 0016
http://www.brownsfashion.com
Browns
John Lobb


England's most famous bespoke bootmaker
 9 St James's Street
London, London SW1A 1EF
+44 20 7930 3664 / +44 20 7930 3665
http://www.johnlobbltd.co.uk
John Lobb
Fortnum & Mason


An English shopping experience
 181 Piccadilly
London, London W1A 1ER
+44 20 7734 8040
http://www.fortnumandmason.com/
Fortnum & Mason
Butler & Wilson


Costume jewellery galore
 189 Fulham Road
South Kensington
London, London SW3 6JN
+44 20 7352 3045
http://www.butlerandwilson.co.uk/
Butler & Wilson
Thomas Pink


Classic shirt maker
 85 Jermyn Street
London, London SW1Y 6JD
+44 20 7930 6364
http://www.thomaspink.co.uk/
Thomas Pink
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